Head of Marketing

The Role

Ziina is searching for a dynamic Head of Marketing to lead our strategic product-led growth initiatives. This includes product marketing, brand awareness, customer acquisition, and revenue growth.

This role is ideal for a data-driven, creative leader who can develop and execute impactful marketing strategies while inspiring a high-performing team. We are seeking a versatile marketing leader with a full-stack background, with deep expertise in product marketing—including positioning, messaging, and go-to-market execution—while also combining creative flair with analytical acumen to position Ziina as the go-to payments solution in the region. The ideal candidate should have a track record of success in both startup environments and scaling organizations.

This is simultaneously a hands-on role while leading a phenomenal team of passionate high performers. We expect this role to lead by example by rolling their sleeves up and diving into the details including how every pixel aligns on the latest ad.

As a Head of Marketing at Ziina you will:

• Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate us in the fintech market.

• Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.

• Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.

• Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.

• Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.

• Craft Ziina's brand narrative and storytelling that positions us as the go-to payments solution in the region through high-quality, creative content.

• Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.

• Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.

• Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.

• Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.

• Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.

• Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.

To succeed in this role you likely have:

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