Global Head of Brand & Creative

About Nu

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

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About the team

This is a build role. Nubank is standing up its first Global Creative & Brand Foundations Center of Excellence (CoE): a central hub sets best practices, capacity planning, and quality measurement, while markets retain execution. You'll be defining the operating model as you go, in close partnership with Senior Leadership and the regional creative leadership.

The mandate is specific: Brand Foundations and the Creative Center of Excellence. Own the craft and brand disciplines globally and Execution stays local. Brand Foundations is a small, Brazil-based team (currently three to four people) that has owned Nubank's brand refresh, sonic identity, and institutional design system; Nubank's institutional brand work globally is also moving into this role's remit. Your job is to build the system, standards, career paths, hiring bar, tooling, and review cadence, that lets creative and brand quality hold as Nubank multiplies markets and headcount.

About the Role

This role owns Brand and Creative globally for Nubank — not an advisory function reviewing guidelines from the sidelines, but full, end-to-end accountability for how the brand shows up everywhere Nubank operates.

The mandate centers on two things:

• Setting the creative and brand bar. Define what "great" looks like concretely enough that regional teams can hold themselves to it, rather than relying on a single senior reviewer to catch problems after the fact.

• Building the infrastructure behind great creative work — tooling, review cadence, and governance — so quality can scale without linear headcount growth.

Key Responsibilities

• Hiring bar & talent. Set and protect the hiring bar for creative talent in every market where Nubank hires. Recruit senior creative leaders and stay closely involved in senior creative hires as the Center of Excellence builds out. Coach and seniorize existing creative talent over time, particularly in Brazil.

• Scalable tooling. Build the tools and workflows — including AI-assisted ones — that let creative quality scale without linear headcount growth.

• Review cadence & governance. Run a structured, content-focused creative review cadence that replaces today's ad hoc, adversarial feedback loops between markets and leadership.

• Creative direction beyond the traditional campaign. Push the creative product past efficiency-driven, format-first advertising toward earned media and content built to be genuinely watched, not just placed.

Core Workstreams

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