Lifecycle Marketing Specialist

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

To find out more, visit our LinkedIn & Instagram.

About the role.

You will build out and own every automated customer journey at Halter in New Zealand, from the first welcome email and nurturing current leads, to winning back leads who have gone quiet or closed lost. Now in a more mature market, reengaging leads is the priority. Our sales teams have spoken with most farmers in NZ, you will build and run the strategy that brings them back excited about Halter and the future of their farm; making sure Sales picks them up at the right moment, with the right context.

This is a role for someone who loves data and insights - tackling challenges with an analytical mindset. You form hypotheses, test them rigorously, and turn what you learn into sharper flows and a stronger funnel. You will be supported by the wider NZ Marketing team - providing copy, farmer stories and imagery that lifts the needle, and partner closely with Product, Launch, Sales and Customer Support to deeply understand our prospects and customers.

What the role looks like:

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